Have you ever wondered why our production event company is named “3DB”? The story behind our name isn’t just a fun fact—it’s a true reflection of our philosophy and approach to event production. “3DB” was inspired by a key term in sound engineering: the decibel, or “dB,” which measures sound intensity. When decibels are doubled, this is equated to a rise of 3DB, using a logarithmic scale. Without getting too technical too soon, 3DB signifies the doubling of sound. But it’s more than just a nod to audio; it’s a testament to our years and years of expertise and skills within the industry and, with that, how we craft immersive, multi-dimensional experiences that resonate deeply with our audiences.
What Does “dB” Mean and Why 3DB?
When we include “dB” in our name, we’re referencing a concept that’s been fundamental to sound and audio engineers since the 1920s. The decibel, developed at Bell Labs, was named in honour of Alexander Graham Bell. This unit of measurement allows engineers to quantify sound intensity with precision, which has transformed fields like telecommunications, music, and event production. Today, the decibel remains central to sound quality and clarity across event production.
At 3DB, we’ve added “3” for a reason: in sound engineering, a 3 dB increase doubles sound intensity. This symbolises our commitment to amplifying event set-up, taking events from ordinary to extraordinary. 3DB isn’t just a name; it’s a promise to deliver powerful, immersive moments that resonate long after the production eventends.
“As a former sound engineer, ‘3DB’ has always meant something to me. In sound, a 3dB increase doubles the intensity – it’s not just louder, it’s richer, more powerful. That’s the kind of experience we want to create, where everything feels more immersive, more connected, and more memorable.” Eddie Mulrainey, Managing Director of 3DB
The “3” in our name symbolises our mission to push the boundaries of what’s possible, creating an experience that feels “doubled” in impact, depth, and immersion. It reflects our promise to clients that every event we produce will deliver on three critical dimensions:
Sound Quality: Our origins in audio drive our commitment to pristine sound, ensuring every event’s sonic experience is perfect—whether it’s the powerful clarity of a keynote speech, the emotional depth of a live orchestra, or the rhythm of a DJ setting the night alive.
Visual Spectacle: We go beyond sound to build visually compelling, multi-sensory events. Our sets, event lighting, and design work in harmony with audio, crafting an experience that feels vivid and unforgettable.
Emotional Connection: Beyond sound and sight, we focus on crafting emotional journeys for audiences. Each event set up is designed to captivate and connect, making people feel part of something larger than themselves.
In short…
Our name, 3DB, is a reflection of our roots in audio engineering, our commitment to multi-dimensional event production, and our drive to amplify every experience for our clients. From corporate conferences to music festival set up, it’s a small but powerful reminder of our promise: to turn every event into an immersive, unforgettable journey for our audiences. This emotional resonance sets us apart in the UAE and KSA event production space.
So, the next time you hear “3DB,” know that it’s more than a name—it’s a commitment to sound, spectacle, and resonance that you can feel long after the event has ended.
Photo: Eddie in his early ‘Sound Engineer’ days – where the magic of music and technology first came together.
